“You know you’re priced right when your customers complain—but buy anyway.” John Harrison Let’s talk about setting fair prices. Why does it matter? If you try to sell a rock for 10 million dollars, it won’t work because the price doesn’t make sense. But if that rock is a diamond – shiny, rare and precious… Continue reading

Strive not to be a success, but rather to be of value. – Albert Einstein I want to talk about value-based selling and why it’s helpful. With value-based selling, you can determine a fair price that the customer should pay. To do this, focus on the value your product or service provides rather than its… Continue reading

Trust has to be earned, and should come only after the passage of time. -Arthur Ashe In this post, we will discuss the concept of trust and its importance in various aspects of life. Trust can be described as the belief that someone will fulfill their promises or commitments. For instance, if you lend a… Continue reading

In this post we will learn 3 things: What is Economic Value? Economic Value is when you get something like for example a mouse, and let’s say it is 1000 Rupees. You value the offer the mouse is giving more than anything else at the moment. With the same mouse example, I’ll tell something else.… Continue reading

In this post we will learn three things: What is Hassle Premium? Few things in life are a pain to do. And it will change by every person you talk to. For example if they are busy with jobs, they might need a baby sitter for their kid. Or for example if you are busy,… Continue reading