“A ship is safe in harbor, but that’s not what ships are for.” John A. Shedd This week, I’m discussing another MBA concept: Risk Reversal. When a customer buys your new product, they’re taking a risk. They haven’t used it before and don’t know if it’ll work as expected. They might believe your product is… Continue reading

“Always Delivery More Than You Are Paid To Deliver.” Robin Sharma Back with another post today, we’re diving into a key topic in MBA: value delivery. Picture this. The sale’s done. Money’s exchanged hands from the customer to the seller, but the product hasn’t reached the customer yet. It can’t be just any random product;… Continue reading

The customer. And he can fire everybody in the company from the chairman down, simply by spending his money somewhere else.” – Sam Walton In this post, we will explore three aspects of transactions: understanding what a transaction is, how to conduct one, and how to profit from it. A transaction involves an exchange between two… Continue reading